This article appeared in Modern WorkTruckSolutions.
Adam Wright was a professional race car driver in the 1990s and later became the business development manager at the prestigious Mid-Ohio School for racing. Roger McPeek, an industrial designer, was managing the graphics program for Tasman Motorsports Indycar team. They shared the same entrepreneurial vision to fill the marketing gap in vehicle graphics. Soon after, their company got its start when the two experts on the car racing circuit came together in 1998.
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